Exclusively for FOLLOW BUSINESS ALBANIA Magazine
Regent Porto Montenegro Hotel Open New Partnership with Albania, Packages Tailored for Albanian Visitors
By Rudina HOXHA & Jose PINTO
Jelena Cabarkapa, Corporate & Leisure Sales Manager at Regent Porto Montenegro, a luxurious hotel located in the heart of Porto Montenegro’s super yacht marina, tells to Follow Business Albania that they are eyeing Albania.
“Albania is most definitely a market we are looking to hone in on, and in an attempt to tap into this market further Regent have dedicated a tailor made weekend package (minimum 2 night stay) that is valid until April,” Cabarkapa told to Follow Business Albania.
Following the hotel acquisition by IHG last year, Regent Porto Montenegro is now part of a great network including 5,500 hotels worldwide. This partnership enables the hotel guests to benefit from the mighty reservation network available globally.
Cabarkapa underlines that in addition to the existing great relationships the Hotel has with a number of Albanian travel agencies, embassies and companies, it remains open to welcoming new partnership opportunities. “We feel these partnerships will help us bring together both Albania and Montenegro as rich destinations and therefore attract the affluent traveler to the southern Adriatic region, she said.
Please can you tell me a bit about The Regent Porto Montenegro– how many markets do you supervise in terms of branding, PR and guest engagement? Is Albania part of these markets?
Regent Porto Montenegro sits in the heart of Porto Montenegro’s glamorous super yacht marina, home to a luxury nautical village. Regent Porto Montenegro engage with several different markets across the board, including both our regional market and corporate contacts and one of our aims and honors is reconnecting the Balkan region through various business initiatives. Regent believe that Montenegro is still very much an upcoming destination with a realm of opportunities for both leisure and business travel.
Albania is most definitely a market we are looking to hone in on, and in an attempt to tap into this market further Regent have dedicated a tailor made weekend package (minimum 2 night stay) that is valid until April. The package includes:
- Accommodation in a Superior Room inclusive of daily breakfast and access to the Spa facilities
- 3 course dinner on both Friday and Saturday evening at the Murano restaurant
- 50% off all spa treatments
Packages are available from 177 euros +10% service charge.
How do you manage to keep track of marketing in the times of globalization and traditional heritage as well?
We ensure we are continuously up to date with global travel trends, new marketing methods and ensure we are quick to adapt to new market conditions, whilst doing so we understand that ensuring the hotel remains authentic to its local heritage is a priority.
Although travel trends do tend to change year on year, we believe that certain classic trends remain the same, for example destinations that remain authentic to their identity, are rich in cultural history and hold truly natural and unspoilt surroundings.
Regent Porto Montenegro remains authentic to its local heritage throughout all its offerings, travelers can experience the cultural architecture that resemble palazzos dotted around the bay and the local cuisine that offer fresh seafood traditionally served on the stunning coastline. Regent utilize the local culture within their packages, including lifestyle events such as Stay and Sail, Wine and Dine, Active Package and the RC 44 Regatta which of course contributes a lot of revenue for Regent.
We believe that the way to stay ahead is to of course keep abreast of current travel and marketing trends whilst simultaneously tapping into the local culture of the destination as this is what meets the needs of today’s globetrotters.
What are a few particularly effective media marketing strategies that Regent Porto Montenegro are investing in now? What actions are you taking to stay ahead of each other in today’s competitive marketing environment?
We are diligently following our customers’ feedback and understand that by absorbing this knowledge we can then implement improvements ensuring we are meeting the needs and most importantly the expectations of the current day traveler. We have a strong focus on are digital marketing strategies and understand that our guests benefit from our various online offers.
Following the acquisition by IHG last year we are now part of a great network including 5,500 hotels worldwide. This partnership enables our guests to benefit from the mighty reservation network available globally.
What projects can you enlist to boost the sales at Regent? How fruitful can the cooperation with Albania be in this respect?
For each segment there is a specialised team of professionals that drive progress forward, closely monitors results and adapts their offerings to niche needs.
The projects range from being on the lists of the luxury travel advisors, concierge companies and travel agencies, networking associations such as Association of Managers within a certain country and being visible on many global platforms when it comes to the congresses, conferences and incentive travels.
In addition to the existing great relationships we have with a number of Albanian travel agencies, embassies and companies, we remain open to welcoming new partnership opportunities.
We feel these partnerships will help us bring together both Albania and Montenegro as rich destinations and therefore attract the affluent traveler to the southern Adriatic region.